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BRC GOES LIVE IN BIRMINGHAM - (Fri) 13 Apr 07

Posted: April 3, 2007 10:21 AM - 3556 Hits

City centre launch for Tesco 99 Octane MSA British Rally Championship

Posted: April 3, 2007 10:21 AM

City centre launch for Tesco 99 Octane MSA British Rally Championship
Brindleyplace, Birmingham¡¯s award-winning leisure and business destination will host the official launch of the 2007 Tesco 99 Octane British Rally Championship on Friday 13th April 2007.

This vibrant and attractive canal side City centre location will see teams and drivers unveil their new liveries to the press and public a week before the series¡¯ first round, the Pirelli International Rally.

¡°This city centre location is a perfect place to launch the new season and we are delighted that Birmingham is embracing the Tesco 99 Octane MSA British Rally Championship in a joint venture promotion. Over 10,000 people work or use Brindleyplace¡¯s shops, restaurants, galleries and theatres and our displays and announcements throughout Friday afternoon and early evening will create huge interest.¡± said Championship Manager, Mark Taylor.

Current British Rally Champion Mark Higgins¡¯ new Stobart Teg Sport Subaru outfit and British Teams Champion Dealer Team Suzuki GB with their new Suzuki Swift Sport will be on public show for the very first time. Joining them will be Mitsubishi Motors team line up of Gwyndaf Evans and Guy Wilks, Team TQ R-E-D with former British Rally Champion David Higgins and Triple Eight Race Engineering, who will unveil their new rally breed diesel Vauxhall AstraDs.

Privateer crews will also be on hand launching their new season and sponsors. Early confirmations have come from Citro’¬C2R2 Cup Mid Wales driver Jason Pritchard, Telford¡¯s Nick Kenny and Silverstone Stars competitors Richard Sykes and Matt Cotton.

Dave Hodgson, Marketing Director of Marketing Birmingham said:
¡°Birmingham is the ideal location to launch the Tesco 99 Octane MSA British Rally Championship due to its central location and outstanding reputation as a leading city for sport, having hosted more major sporting events than any other city in the UK¡±.

¡°We¡¯re delighted to be working closely with championship organisers on the possibility of bringing future events to the city through our 1Birmingham: We Love Our Sport Campaign